The smarter screen surprising ways to influence and improve online behavior
"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, New York
Portfolio/Penguin
2015
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Tag hinzufügen | Zusammenfassung: | "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools |
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| Beschreibung: | Includes bibliographical references (pages 215-238) and index |
| Beschreibung: | viii, 248 pages 23 cm |
| ISBN: | 1591847869 1-59184-786-9 9781591847861 978-1-59184-786-1 9781591848325 978-1-59184-832-5 1591848326 1-59184-832-6 |