On behalf of the president presidential spouses and White House communications strategy today
"Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the F...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Santa Barbara, California
Praeger, an imprint of ABC-CLIO, LLC
2016
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Tag hinzufügen | Zusammenfassung: | "Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"-- The Puzzle Spouses Pose -- What Martha Washington and Michelle Obama Have in Common -- Messengers-in-Chief -- First, Do No Harm : Next, Do What Comes Natural -- The Rhetorical Toolkit Spouses Use to Convince Us -- Does It Work? -- Modernizing Our Perspectives on Presidential Spouses -- Epilogue : An Operative's Guide to Spouse Mobilization in 2016 |
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| Beschreibung: | Includes bibliographical references (pages 179-188) and index |
| Beschreibung: | xviii, 198 pages 25 cm |
| ISBN: | 9781440848599 978-1-4408-4859-9 |