Marketing for special and academic libraries : a planning and best practices sourcebook

Marketing for special and academic libraries a planning and best practices sourcebook

Strategic planningThe marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials.

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Gordon, Valerie S. (VerfasserIn)
Weitere Verfasser: Higginbottom, Patricia C. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Lanham, Boulder, New York, London Rowman & Littlefield 2016
Schriftenreihe:Medical Library Association books
Schlagworte:
Academic libraries > Marketing > Special libraries
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Beschreibung
Zusammenfassung:Strategic planningThe marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials.
Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials
Beschreibung:Includes bibliographical references and index
Beschreibung:xix, 155 Seiten
ISBN:9781442262690
978-1-4422-6269-0
9781442262706
978-1-4422-6270-6
9781442262713