Liking Ike : Eisenhower, advertising, and the rise of celebrity politics

Liking Ike Eisenhower, advertising, and the rise of celebrity politics

Introduction: Eisenhower, televised and memorializedIke day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: the glamour republic.

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Bibliographische Detailangaben
1. Verfasser: Blake, David Haven (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY Oxford University Press 2016
Schlagworte:
Eisenhower, Dwight D > Political culture > History > Presidents > Election > Celebrities > Political activity > United States > Politics and government > Eisenhower, Dwight D. > USA > Wahlkampf > Fernsehen > Berühmte Persönlichkeit > Politische Kultur
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Beschreibung
Zusammenfassung:Introduction: Eisenhower, televised and memorializedIke day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: the glamour republic.
Introduction: Eisenhower, televised and memorialized -- Ike day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: the glamour republic
Beschreibung:Includes bibliographical references and index
Beschreibung:xiv, 281 Seiten
Illustrationen
25 cm
ISBN:9780190278182
978-0-19-027818-2