Essentials of strategic management the quest for competitive advantage
Concepts and techniques for crafting and executing strategySection a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating...
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| Format: | UnknownFormat |
| Sprache: | eng |
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New York
McGraw-Hill Education
2017
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| Ausgabe: | 5e [edition] |
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Concepts and techniques for crafting and executing strategySection a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- Crafting a strategy -- The five generic competitive strategies -- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the -multibusiness company -- Ethics, corporate social responsibility, -environmental sustainability, and strategy -- Executing the strategy -- Superior strategy execution-another path to competitive advantage -- Cases in crafting and executing strategy -- Case 1 mystic monk coffee -- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? -- Case 3 lululemon athletica, inc -- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market -- Case 5 chipotle mexican grill in 2013: can it hit a second home run? -- Case 6 google's strategy in 2013 -- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger -- Case 8 tata motors: can it become a global -- Contender in the automobile industry? -- Case 9 the walt disney company : its -diversification strategy in 2012 -- Case 10 robin hood -- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal -- Case 12 frog's leap winery in 2011-the -sustainability agenda. Concepts and techniques for crafting and executing strategy -- Section a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- Crafting a strategy -- The five generic competitive strategies -- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the -multibusiness company -- Ethics, corporate social responsibility, -environmental sustainability, and strategy -- Executing the strategy -- Superior strategy execution-another path to competitive advantage -- Cases in crafting and executing strategy -- Case 1 mystic monk coffee -- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? -- Case 3 lululemon athletica, inc -- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market -- Case 5 chipotle mexican grill in 2013: can it hit a second home run? -- Case 6 google's strategy in 2013 -- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger -- Case 8 tata motors: can it become a global -- Contender in the automobile industry? -- Case 9 the walt disney company : its -diversification strategy in 2012 -- Case 10 robin hood -- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal -- Case 12 frog's leap winery in 2011-the -sustainability agenda |
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| Beschreibung: | Revised edition of the authors' Essentials of strategic management, 2015 |
| Beschreibung: | xxxi, 462 Seiten Illustrationen |
| ISBN: | 9781259546983 978-1-259-54698-3 |