Global perspectives on contemporary marketing education

Global perspectives on contemporary marketing education

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--

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Bibliographische Detailangaben
Weitere Verfasser: Smith, Brent (HerausgeberIn), Porath, Amiram (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA, USA Business Science Reference 2016
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Schlagworte:
Marketing > Wirtschaftsstudium > Lehrplan > Welt > Study and teaching
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Titel Jahr Verfasser
From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing 2016 Elbeck, Matthew A.
Nature and geography : tragic voids within marketing textbooks and the external business environment 2016 Smith, Brent
Turning marketing students into active citizens : the learning of consumption and social-related marketing in Thailand 2016 Nuttavuthisit, Krittinee
Using sports history to develop cultural competence in millennial marketers : Title IX, Stadium Development, and post-apartheid rugby 2016 Tryce, Stephanie A.
Marketing education in Sarawak : looking at It from the employers' viewpoint 2016 Balakrishnan Muniapan
Integrating big data analytics into advertising curriculum : opportunities and challenges in an international context 2016 Yang, Kenneth C. C.
Preparing students to use marketing technology for decision-making 2016 Schuster, Camille P.
Promoting effective learning in diverse classrooms 2016 Manzoor, Amir
Logistic issues in introducing remote learning devices : case study 2016 Porath, Amiram
Reflections on teaching a global markets course at Jesuit commons : higher education at the margins 2016 Faustino-Pulliam, Vivian
A mental model for teaching strategic marketing management 2016 Warren, Homer B.
Ethical marketing 2016 Ballesteros, Carlos
Teaching peace and marketing education : from pieces to peace 2016 Lam, Maria Lai-Ling
The mismatch between undergraduate marketing education and employers' requirements in Portugal 2016 Estima, Ana
Two different aspects of technology regarding marketing education 2016 Porath, Amiram
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