Global perspectives on contemporary marketing education
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, PA, USA
Business Science Reference
2016
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"-- "This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"-- |
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| Beschreibung: | Enthält 15 Beiträge Includes bibliographical references and index |
| Beschreibung: | xxii, 293 Seiten Illustrationen |
| ISBN: | 9781466697843 978-1-4666-9784-3 |