Branded interactions creating the digital experience
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. This book is designed to guide the reader through the process of digital brand design in five key phases.
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London, New York
Thames & Hudson
2015
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. This book is designed to guide the reader through the process of digital brand design in five key phases. |
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| Beschreibung: | Translated from the German "Branded Interactions$ddigitale Markenerlebnisse planen & gestalten" |
| Beschreibung: | 359 Seiten Illustrationen, Diagramme 27 cm 1 Beilage |
| ISBN: | 0500518173 0-500-51817-3 9780500518175 978-0-500-51817-5 |