Consumer economic wellbeing
This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects o...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY u.a.
Springer
2015
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| Schriftenreihe: | International series on consumer science
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis Autorenbiografie Verlagsangaben |
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Tag hinzufügen | Zusammenfassung: | This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors. (Publisher's description) |
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| Beschreibung: | Literaturangaben |
| Beschreibung: | XVII, 219 S. |
| ISBN: | 9781493928200 978-1-4939-2820-0 |