Humor effects in shame-inducing health issue advertising the moderating effects of fear of negative evaluation

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising
1. Verfasser: Yoon, Hye Jin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Social Marketing > Gesundheitsmarketing > Humor > Konsumentenverhalten > Werbepsychologie > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising -2018 Lin, Meng-Hsien
The impact of competitiveness on consumer responses to comparative advertisements -2018 Yucel-Aybat, Ozge
Engagement with social media and social media advertising : the differentiating role of platform type -2018 Voorveld, Hilde
Exploring social media engagement behaviors in the context of luxury brands -2018 Pentina, Iryna
Branded app usability : conceptualization, measurement, and prediction of consumer loyalty -2018 Baek, Tae Hyun
Narrative transportation and paratextual features of social media in viral advertising -2018 Seo, Yuri
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising -2018 De Jans, Steffi
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos 2018 Evans, Nathaniel J.
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation -2018 Read, Glenna L.
The creative search for an insight in account planning : an absorptive capacity approach -2018 Parker, John
To meet or meat? : homophones in advertising encourage judgments and behaviors in children 2018 Ilicic, Jasmina
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives 2018 Russell, Cristel Antonia
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine 2018 Holiday, Steven
Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement -2018 Gavilanes Rivadeneira, José Manuel
Attracting comments : digital engagement metrics on Facebook and financial performance -2018 Yoon, Gunwoo
Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames -2018 Hsieh, Meng-Hua
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising -2018 Schmuck, Desirée
The impact of psychological distance and construal level on consumers' responses to taboos in advertising -2018 Theodorakis, Ioannis G.
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication -2018 Sharma, Nazuk
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog 2018 De Jans, Steffi
Alle Artikel auflisten