Professional services marketing handbook : how to build relationships, grow your firm and become a client champion

Professional services marketing handbook how to build relationships, grow your firm and become a client champion

"Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, bu...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Clark, Nigel (BerichterstatterIn), Nixon, Charls (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: London u.a. Kogan Page 2015
Schlagworte:
‡aProfessions‡xMarketing > ‡aConsulting firms > ‡aMarketing > ‡aBUSINESS & ECONOMICS > Marketing > Consulting > Development
Online Zugang:Full Text
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:"Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact"..
Beschreibung:IX, 262 S.
graph. Darst.
ISBN:9780749473471
978-0-7494-7347-1
9780749473464
978-0-7494-7346-4