Economics for business a guide to decision making in a complex global macroeconomy
"With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students. It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with co...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London u.a.
Kogan Page
2016
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students. It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with confidence. Each chapter contains a clear learning objective and learning outcomes, definitions of key terms, illustrations, charts, and graphs, and bullet point chapter summaries at the end.Students will be able to understand: - the crucial importance of the financial system to individual business and the macroeconomy - the process of globalization and its implication for business - the role of the market as well as supply and demand - the impact of demand on branding and brand loyalty - pricing strategies under various market structuresThe book also includes free supporting online resources, including extra case studies and exam questions and answers, PowerPoint lecture slides, and links to current and relevant articles. "-- "Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures. With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business"-- |
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| Beschreibung: | XI, 347 S. graph. Darst. |
| ISBN: | 9780749470197 978-0-7494-7019-7 |