Organizing products with complements versus substitutes effects on store preferences as a function of effort and assortment perceptions

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Veröffentlicht in:Journal of retailing
1. Verfasser: Diehl, Kristin (VerfasserIn)
Weitere Verfasser: Herpen, Erica van (VerfasserIn), Lamberton, Cait (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2015
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