The principles of Islamic marketing

PrefaceUnderstanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims --...

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Bibliographische Detailangaben
1. Verfasser:	Alserhan, Baker Ahmad (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Farnham, Surrey, Burlington, Vt. Gower c 2015
Ausgabe:	Second Edition
Schlagworte:	Marketingmanagement > Internationales Marketing > Islamisches Wirtschaftssystem > Konsumentenverhalten > Markets > Islamic countries > Commerce > Islamische Staaten > Marketing > Verbraucherverhalten
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	PrefaceUnderstanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.
Beschreibung:	Revised edition of the author's The principles of Islamic marketing, 2011 Includes bibliographical references and index
Beschreibung:	XII, 246 S. graph. Darst.
ISBN:	9781472460301 978-1-4724-6030-1