Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis the comparative efficacy of apology, denial and no comment

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Uhrich, Sebastian (VerfasserIn)
Weitere Verfasser: Flöter, Thomas (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Sponsorship > Corruption > Communication > Sponsor Behaviour > Sport Consumer Behaviour > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Ethical marketing and livingwages : competing logics in the fashion industry 2024 Bankel, Robin
Understanding the influence of chatbot human-likeness on user satisfaction in erroneous customer-chatbot interactions 2024 Franke, Claudia
Drivers and moderators of direct selling business outcomes : why I participate affects how I perform 2024 Coughlan, Anne T.
Celebrities as product endorsers in a national and international context 2024 Świętek, Patrycja
Young customer responses to service robots vs. Humans in luxury retail : a multidisciplinary approach 2024 Rancati, Gaia
In the aftermath of the pandemic : a jobs-to-be-done perspective on stationary retailing 2024 Rese, Alexandra
Das Startup-Förderökosystem in Norddeutschland : = The startup funding ecosystem in Northern Germany 2024 Denk, Janis
The color of togetherness : a theoretical contribution to the research on color effects 2024 Gierl, Heribert
Evaluating customer experience management in the insurance industry : empirical studies of company and customer perspectives 2024 Klopfer, Lisa-Marie
The role of self-determination theory in explaining patients' motivation to continue using telemedicine in a post-pandemic world 2024 Ries, Teresa
Bicultural brand positioning in international markets : exploring potential challenges in the context of consumer cultures associated with human rights controversies 2024 Weißkopf, Christian
Reciprocal effects of cognitive, affective, and social customer experience on customer loyalty and word-of-mouth in omnichannel fashion retailing 2024 Fränzel, Nils
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers 2023 Pappenheim, Christina
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price discounts 2023 Schreiner, Timo
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos 2023 Brauckmann, Nadine
Effects of COVID-19 on well-being and customer loyalty : a life event perspective 2023 Stokburger-Sauer, Nicola
Effective return prevention measures in the post-purchase stage : a best-worst scaling approach 2023 Brand, Benedikt
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce 2023 Schultz, Carsten D.
Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging 2023 Gröppel-Klein, Andrea
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity 2023 Mzoughi, Mohamed-Nabil
Alle Artikel auflisten