Identifying the drivers of shopper attention, engagement, and purchase

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Bibliographische Detailangaben
Veröffentlicht in:Review of marketing research
1. Verfasser: Burke, Raymond R. (VerfasserIn)
Weitere Verfasser: Leykin, Alex (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Shopper marketing > visual attention > in-store decision making > eye tracking > virtual reality > salesperson interaction > Aufsatz in Zeitschrift
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Identifying the drivers of shopper attention, engagement, and purchase 2014 Burke, Raymond R.
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