Principles of retailing
The retail environmentTheories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offs...
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| Weitere Verfasser: | , , , |
| Format: | UnknownFormat |
| Sprache: | eng |
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London, New York, NY
Routledge
2015
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| Ausgabe: | Second edition |
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Tag hinzufügen | Zusammenfassung: | The retail environmentTheories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security. The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security |
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| Beschreibung: | Previous edition: Oxford: Butterworth-Heinemann, 2003. - Includes bibliographical references and index |
| Beschreibung: | XVIII, 349 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9781138791947 978-1-138-79194-7 9781138791954 978-1-138-79195-4 |