Luxury brand perception and consumer attitude to extended luxury brand a case of Korean young consumers

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Bibliographische Detailangaben
Veröffentlicht in:	Brand management in emerging markets
1. Verfasser:	Zhang, Hao (VerfasserIn)
Weitere Verfasser:	Zhao, Xiaoyu (VerfasserIn), Lee, Changhan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Luxusgüter > Markentransfer > Markenführung > Markenwert > Konsumentenverhalten > Jugendliche > Südkorea > Aufsatz im Buch
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