Brand management in emerging markets theories and practice

"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Wang, Cheng Lu (BerichterstatterIn), He, Jiaxun (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, Pa. Business Science Reference 2014
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:	Markenführung > Entwicklungsländer > Product management > Brand choice > Branding (Marketing) > Marketing > Aufsatzsammlung > Marketingmanagement > Markenpolitik
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"-- "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--
Beschreibung:	Enth. 17 Beitr Includes bibliographical references and index
Beschreibung:	XXI, 331 S. Ill., graph. Darst.
ISBN:	9781466662421 978-1-4666-6242-1 9781466662452 978-1-4666-6245-2