The added value of contextual motivations on consumer-brand relationships of self-gifts

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Veröffentlicht in:The journal of brand management
1. Verfasser: Carnevale, Marina (VerfasserIn)
Weitere Verfasser: Yucel-Aybat, Ozge (VerfasserIn), Block, Lauren (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
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