Entrepreneurship and effective small business management
This 11th edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management -...
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| Vorheriger Titel: | Effective small business management |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Boston u.a.
Pearson
c 2015
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| Ausgabe: | 11. ed., global ed. |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | This 11th edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management -- Publisher's description The rewards and challenges of entrepreneurship -- Launching a venture: entry strategies -- Building a marketing plan -- Building a financial plan -- building an operating plan -- Legal aspects of small business: succession, ethics, and government regulation -- Appendix: The picturebooth co. -- Cases |
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| Beschreibung: | 936 S Ill., graph. Darst appendix |
| ISBN: | 1292060611 1-292-06061-1 9781292060613 978-1-292-06061-3 |