Consumer substitution decisions an integrative framework

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Bibliographische Detailangaben
Veröffentlicht in:Marketing letters
Weitere Verfasser: Hamilton, Rebecca W. (BerichterstatterIn), Thompson, Debora V. (BerichterstatterIn), Arens, Zachary G. (BerichterstatterIn), Blanchard, Simon J. (BerichterstatterIn), Häubl, Gerald (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Substitution > Consumer choice > Choice restriction > Commitment > Kongressbeitrag > Aufsatz in Zeitschrift
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