Handbook of research on managing and influencing consumer behavior

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

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Bibliographische Detailangaben
Weitere Verfasser:	Kaufmann, Hans Rüdiger (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, Pa. Business Science Reference c 2015
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:	Konsumentenverhalten > Marketingmanagement > Beziehungsmarketing > Consumer behavior > Marketing research > Handbuch > Verbraucherverhalten > Wirtschaftssoziologie > Industriesoziologie > Techniksoziologie
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"-- "This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--
Beschreibung:	Enth. 27 Beitr Includes bibliographical references and index
Beschreibung:	XXXIV, 728 S. graph. Darst.
ISBN:	9781466665477 978-1-4666-6547-7 9781466665507 978-1-4666-6550-7