About the challenges to start e-commerce activity in SMEs push-pull effects

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Handbook of research on retailer-consumer relationship development
1. Verfasser: Rusko, Rauno (VerfasserIn)
Weitere Verfasser: Pekkala, Joni (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Personally engaged with retail clients : Marketing 3.0 in response to new consumer profiles 2014 Jiménez-Zarco, Anan Isabel
Retail innovativeness : importance of ICT and impact on consumer behaviour 2014 Gil Saura, Irene
About the challenges to start e-commerce activity in SMEs : push-pull effects 2014 Rusko, Rauno
Customer perceived values and consumer decisions : an explanatory model 2014 Cheng, Philip Y. K.
Understanding consumers' behaviour change in uncertainty conditions : a psychological perspective 2014 Duţu, Amalia
Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer 2014 Martinelli, Elisa
The mechanisms for the emergence and evolution of retail formats 2014 Borusiak, Barbara
Critical reflections on the decline of the UK High Street : exploratory conceptual research into the role of the service encounter 2014 Turner, Jason J.
Atmosphere as a store communication tool 2014 Renko, Sanda
Engaging social movements in developing innovative retail business models 2014 Sebastiani, Roberta
Meanings and implications of corporate social responsibility and branding in grocer retailers : a comparative study over Italy and the UK 2014 Candelo, Elena
Is multichannel integration in retailing a source of competitive advantage? : a consumer perspective 2014 Andreini, Daniela
Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships : a literature review 2014 Maggioni, Isabella
A new systems perspective in retail service marketing 2014 Barile, Sergio
An exploratory study of client-vendor relationships for predicting the effects of advanced technology-based retail scenarios 2014 Pantano, Eleonora
Singapore's online retail deviants : analyzing the rise of blogshops' power 2014 De Kervenoael, Ronan
Shopping well-being and ill-being: toward an integrated model 2014
Customer store loyalty : process, explanation chain, and moderating factors 2014 Vásquez-Párraga, Arturo Z.
City trees and consumer response in retail business districts 2014 Wolf, Kathleen L.
The coffee shop and customer experience : a study of the US market 2014 De Luca, Patrizia
Alle Artikel auflisten