Handbook of research on retailer-consumer relationship development
"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, Pa.
Business Science Reference
2014
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | "This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"-- |
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| Beschreibung: | Enth. 26 Beitr Includes bibliographical references and index |
| Beschreibung: | XXXIV, 589 S. graph. Darst. |
| ISBN: | 9781466660748 978-1-4666-6074-8 9781466660779 978-1-4666-6077-9 |