Is multichannel integration in retailing a source of competitive advantage? a consumer perspective

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Bibliographische Detailangaben
Veröffentlicht in:Handbook of research on retailer-consumer relationship development
1. Verfasser: Andreini, Daniela (VerfasserIn)
Weitere Verfasser: Pedeliento, Giuseppe (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
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