Moderately thin advertising models are optimal, most of the time moderating the quadratic effect of model body size on ad attitude by fashion leadership

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Bibliographische Detailangaben
Veröffentlicht in:Marketing letters
1. Verfasser: Janssen, Denise M. (VerfasserIn)
Weitere Verfasser: Paas, Leonard J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Advertisement model body size > Fashion leadership > Apparel industry > Moderated quadratic relationships > Aufsatz in Zeitschrift
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