Business communication
Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY
McGraw-Hill
2015 erschienen 2014
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| Ausgabe: | 3. ed. |
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| Online Zugang: | Inhaltsbeschreibung |
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Tag hinzufügen | Zusammenfassung: | Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index. |
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| Beschreibung: | Includes index |
| Beschreibung: | XVI, 347, [58] S. Ill., graph. Darst. |
| ISBN: | 0073403229 0-07-340322-9 9780073403229 978-0-07-340322-9 |