Technology entrepreneurship bringing innovation to the marketplace
Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development.
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Basingstoke u.a.
Palgrave Macmillan
2014
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Tag hinzufügen | Zusammenfassung: | Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development. |
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| Beschreibung: | Literaturangaben |
| Beschreibung: | XXX, 394 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9781137020109 978-1-137-02010-9 1137020105 |