Journalism and PR : unpacking 'spin', stereotypes & media myths

Journalism and PR unpacking 'spin', stereotypes & media myths

The contentious relationship between journalism and PRUnderstanding journalism -- Understanding public relations -- What 20 years of practice and case studies reveal -- What 100 years of media research reveals -- Journalism and PR today: an international qualitative study -- Future directions for jo...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Macnamara, Jim (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY, Bern, Frankfurt, Berlin, Vienna u.a. Lang 2014
Schlagworte:
Journalism > Political aspects > Objectivity > Public relations and politics > Journalismus > Öffentlichkeitsarbeit
Online Zugang:Inhaltsverzeichnis
Inhaltstext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The contentious relationship between journalism and PRUnderstanding journalism -- Understanding public relations -- What 20 years of practice and case studies reveal -- What 100 years of media research reveals -- Journalism and PR today: an international qualitative study -- Future directions for journalism, PR and the public sphere -- Summary of conclusions and recommendations.
Beschreibung:Includes bibliogr. references and index
Bibliogr. S. [233] - 274
Beschreibung:XIX, 284 S.
Ill., graph. Darst.
ISBN:9781433124273
978-1-4331-2427-3
9781433124266
978-1-4331-2426-6