Effects of consumers' social media participation on consumer behavior a marketing perspective

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Bibliographische Detailangaben
Veröffentlicht in:	Harnessing the power of social media and web analytics
1. Verfasser:	Kumar, Ashish (VerfasserIn)
Weitere Verfasser:	Bezawada, Ram (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Konsumentenverhalten > Social Web > Unternehmenswert > Modellierung > Aufsatz im Buch
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