Harnessing the power of social media and web analytics

"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"--

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Bibliographische Detailangaben
Weitere Verfasser:	Ayanso, Anteneh (BerichterstatterIn), Lertwachara, Kaveepean (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, Pa. Information Science Reference 2014
Schriftenreihe:	Advances in social networking and online communities book series Advances in social networking and online communities (ASNOC) book series
Schlagworte:	Online-Marketing > Social Web > Webanalyse > Internet marketing > Internet advertising > Social media > Marketing research
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"--
Beschreibung:	Includes bibliographical references and index Includes bibliographical references and index Erscheinungsjahr in Vorlageform:[2014]
Beschreibung:	XX, 305 S. graph. Darst.
ISBN:	9781466651944 978-1-4666-5194-4 9781466651975 978-1-4666-5197-5 9781466651951 978-1-4666-5195-1