Social media communication concepts, practices, data, law and ethics

"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes j...

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1. Verfasser:	Lipschultz, Jeremy Harris (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York Routledge 2015 erschienen 2014
Schlagworte:	Social media > Social networks > Online social networks > Law and legislation > Moral and ethical aspects > Computerunterstützte Kommunikation > Soziale Software
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Beschreibung
Zusammenfassung:	"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XVI, 251 S.
ISBN:	9781138776456 978-1-138-77645-6 9781138776449 978-1-138-77644-9 9781315773162