Consumer innovation at the base of the pyramid : emerging patterns of user innovation in a resource-scarce setting

Consumer innovation at the base of the pyramid emerging patterns of user innovation in a resource-scarce setting

Zugl.: Hamburg-Harburg, Techn. Univ., Institut für Technologie- und Innovationsmanagement, Diss., 2013

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Praceus, Sarah (VerfasserIn)
Körperschaft: Technische Universität Hamburg-Harburg Institut für Technologie- und Innovationsmanagement (BerichterstatterIn)
Weitere Verfasser: Herstatt, Cornelius (BerichterstatterIn), Tschirky, Hugo (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Wiesbaden Springer Gabler 2014
Schriftenreihe:Forschungs-, Entwicklungs-, Innovations-Management
Forschungs-, Entwicklungs-, Innovations-Management
Schlagworte:
Innovationsmanagement > Kundenintegration > Base of the pyramid > Rich people > Consumer movements > Hochschulschrift > Strategisches Management > Nachhaltigkeit > Armut > Bekämpfung > Bevölkerungsgruppe > Wertschöpfungskette > Innovation
Online Zugang:Inhaltstext
Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Zugl.: Hamburg-Harburg, Techn. Univ., Institut für Technologie- und Innovationsmanagement, Diss., 2013
Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets
Phenomenological background for the BoP (base of the pyramid) -- Conceptual foundations of user innovation -- Research focus -- Methodology -- Patterns of consumer innovation at the BoP -- Antecedents of consumer innovation at the BoP -- Summary of findings and conclusions
Beschreibung:XVI, 170 S.
graph. Darst.
24 cm
ISBN:3658051043
3-658-05104-3
9783658051044
978-3-658-05104-4