Strategies in sports marketing : technologies and emerging trends

Strategies in sports marketing technologies and emerging trends

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--

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Bibliographische Detailangaben
Weitere Verfasser: Santos, Manuel Alonso dos (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Business Science Reference 2014
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Schlagworte:
Sportmarketing > Sponsoring > Sportveranstaltung > Tourismusmarketing > Konsumentenverhalten > Corporate Social Responsibility > Sports > Marketing > Sports sponsorship > Technological innovations
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Beschreibung
Zusammenfassung:"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--
Beschreibung:Enth. 18 Beitr
Includes bibliographical references and index
Beschreibung:XVIII, 363 S.
graph. Darst.
ISBN:9781466659940
978-1-4666-5994-0
9781466659971
978-1-4666-5997-1