Harnessing the power of social media and web analytics

Harnessing the power of social media and web analytics

"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"--

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Ayanso, Anteneh (BerichterstatterIn), Lertwachara, Kaveepean (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Information Science Reference 2014
Schriftenreihe:Advances in social networking and online communities book series
Advances in social networking and online communities (ASNOC) book series
Schlagworte:
Online-Marketing > Social Web > Webanalyse > Internet marketing > Internet advertising > Social media > Marketing research
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Titel Jahr Verfasser
Marketing meets social media : classification and evolution of Internet marketing 2014 Ayanso, Anteneh
Integrating social media and traditional CRM : toward a conceptual framework for social CRM practices 2014 Yoon, Kanghyun
Marketing in an interactive world : the evolving nature of communication processes using social media 2014 Sasser, Sheila L.
Effects of consumers' social media participation on consumer behavior : a marketing perspective 2014 Kumar, Ashish
Social media usage and adoption : are people ready? 2014 Olsen, Line Lervik
Insights into social media and online digital music 2014 Tu, Yanbin
Improving search and navigation user experience by making use of social data 2014 Cataldi, Mario
A semantic approach to LinkedIn profiles : critical analysis and insights 2014 Kapareliotis, Ilias
Social media marketing in emerging economies : case study of three Indian firms 2014 Bakshi, Madhupa
Analytics and performance measurement frameworks for social customer relationship management 2014 Ayanso, Anteneh
Exploring the properties of online social network data and their implications for consumer social data analytics 2014 Koubaa, Yamen
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