The dimensions of prescription drug brand personality as identified by consumers

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Bibliographische Detailangaben
Veröffentlicht in:The journal of consumer marketing
1. Verfasser: Leonard, Erica (VerfasserIn)
Weitere Verfasser: Katsanis, Lea Prevel (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Branding > Brand personality > Pharmaceutical marketing > Scale development > Aufsatz in Zeitschrift
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