Generic the unbranding of modern medicine
The same but not the same; What's in a name? Ordering the world of cures ; The generic as critique of the brand -- No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity -- The sciences of similarity. Contests of equivalence ; The significan...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Baltimore, Md.
Johns Hopkins University Press
2014
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | The same but not the same; What's in a name? Ordering the world of cures ; The generic as critique of the brand -- No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity -- The sciences of similarity. Contests of equivalence ; The significance of differences -- Laws of substitution. Substitution as vice and virtue ; Universal exchange -- Paradoxes of generic consumption. Liberating the captive consumer ; Generic consumption in the clinic, pharmacy, and supermarket The generic alternative. Science and politics of the "me-too" drug ; Preferred drugs, public and private ; The global generic -- The crisis of similarity. The same but not the same -- What's in a name? Ordering the world of cures ; The generic as critique of the brand -- No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity -- The sciences of similarity. Contests of equivalence ; The significance of differences -- Laws of substitution. Substitution as vice and virtue ; Universal exchange -- Paradoxes of generic consumption. Liberating the captive consumer ; Generic consumption in the clinic, pharmacy, and supermarket The generic alternative. Science and politics of the "me-too" drug ; Preferred drugs, public and private ; The global generic -- The crisis of similarity |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 354 S. Ill., graph. Darst. 24 cm |
| ISBN: | 1421414937 1-4214-1493-7 9781421414935 978-1-4214-1493-5 9781421414942 1421414945 |