The first mile : a launch manual for getting great ideas into the market

The first mile a launch manual for getting great ideas into the market

The first mile problemDocument what you plan to do -- The first mile toolkit -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Anthony, Scott D. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Boston, Mass. Harvard Business Review Press c 2014
Schlagworte:
Produktentwicklung > Technischer Fortschritt > New products > Technological innovations > Neues Produkt > Technische Innovation
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Beschreibung
Zusammenfassung:The first mile problemDocument what you plan to do -- The first mile toolkit -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
Beschreibung:Includes bibliographical references
Beschreibung:242 S.
Ill., graph. Darst.
ISBN:9781422171769
978-1-4221-7176-9