The like economy how businesses make money with Facebook
The like effect: the power of positive marketingYou can't tell a Facebook by its cover: the case for Facebook marketing -- FaceFirst: how Facebook fits into your business and other marketing efforts -- FaceBucks: five ways businesses achieve profits with Facebook -- How not to fall on your face...
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| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Indianapolis, Ind.
Que
c 2014
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| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | The like effect: the power of positive marketingYou can't tell a Facebook by its cover: the case for Facebook marketing -- FaceFirst: how Facebook fits into your business and other marketing efforts -- FaceBucks: five ways businesses achieve profits with Facebook -- How not to fall on your face: eight mistakes that block Facebook profitability -- Facing the facts: how to continuously get better results with the five steps of optimization -- Selling the dream: going beyond benefits to arouse your fan's desire fro what you offer -- Putting your best face forward: setting up your Facebook page to get more fans and sales -- The face of advertising: how to capitalize on the most powerful marketing took -- FaceHook: capturing qualified prospects as fans and group members -- Talking till you're blue in the face: how to get more likes and comments -- FaceMessage: achieving other corporate goals on Facebook -- Face-alytics: analyzing your Facebook results -- Influence: 13 tactics for turning browsers into buyers -- B2B Facebook Marketing -- FaceBusiness: seven principles for success. |
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| Beschreibung: | XV, 312 S. Ill., graph. Darst. 23 cm |
| ISBN: | 9780789751362 978-0-7897-5136-2 0789751364 0-7897-5136-4 |