Handbook on the experience economy
This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific vie...
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cheltenham u.a.
Edward Elgar
2013
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| Schlagworte: |
Beziehungsmarketing
> Event-Marketing
> Konsumgütermarketing
> Dienstleistungsmarketing
> Kundengewinnung
> Kundenbindung
> Kundenintegration
> Open Innovation
> Erfahrungsgüter
> Freizeitwirtschaft
> Veranstaltungswirtschaft
> Tourismuswirtschaft
> IKT-Sektor
> Kultursektor
> Kreativsektor
> Mediensektor
> Customer relations
> Management
> Relationship marketing
> Customer loyalty
> Handbuch
> Aufsatzsammlung
> Dienstleistung
> Marketing
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview. The Handbook is divided into three subsections to explore progression in the scientific field of experience economy studies. The first section focuses on fundamental debates surrounding the nature and importance of the experience economy. The second section presents more specific topics including innovation, networks and the design of experiences. Finally, the last section explores issues such as cultural events, cuisine, theatre and video games. Moreover, the Handbook gives an insight into how receivers react to experiential elements of experience economy studies pt. I. Experience fundamentals -- pt. II. Topics -- pt. III. Application fields |
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| Beschreibung: | Enth. 23 Beitr |
| Beschreibung: | IX, 481 S. Ill., graph. Darst., Kt. |
| ISBN: | 9781781004210 978-1-78100-421-0 |