The process by which product availability triggers purchase

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing letters
1. Verfasser: Steinhart, Yael (VerfasserIn)
Weitere Verfasser: Mazursky, David (VerfasserIn), Kamins, Michael A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Consumer involvement > Product availability > Purchase intention > Scarcity > Aufsatz in Zeitschrift
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