A qualitative approach to understanding brand image in an international context insights from Croatia and Serbia

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Bibliographische Detailangaben
Veröffentlicht in:International marketing review
Weitere Verfasser: Brecic, Ružica (BerichterstatterIn), Filipovic, Jelena (BerichterstatterIn), Gorton, Matthew (BerichterstatterIn), Ognjanov, Galjina (BerichterstatterIn), Stojanovic, Žaklina (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Markenimage > Persönlichkeitspsychologie > Qualitative Methode > Internationales Marketing > Jugoslawien (bis 1990) > Kroatien > Serbien > Aufsatz in Zeitschrift
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