Are you involved? Are you focused? : the regulatory fit and involvement effects on advertisement effectiveness

Are you involved? Are you focused? the regulatory fit and involvement effects on advertisement effectiveness

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Bibliographische Detailangaben
Veröffentlicht in:The changing roles of advertising
1. Verfasser: Merdin, Ezgi (VerfasserIn)
Weitere Verfasser: Seraj, Mina (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Sportmarketing > Werbepsychologie > Werbewirkung > Aufsatz im Buch
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