Developing different types of anticipated experience positioning for electric cars

Developing different types of anticipated experience positioning for electric cars

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Bibliographische Detailangaben
Veröffentlicht in:The changing roles of advertising
1. Verfasser: Moons, Ingrid (VerfasserIn)
Weitere Verfasser: Pelsmacker, Patrick de (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Produktentwicklung > Werbung > Conjoint-Analyse > Elektrofahrzeug > Kfz-Industrie > Aufsatz im Buch
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