| Webcare as customer relationship and reputation management? motives for negative electronic word of mouth and their effect on webcare receptiveness
|
2013 |
Willemsen, Lotte |
| Message framing : how source credibility moderates the effects of outcome type and outcome valence
|
2013 |
Praxmarer-Carus, Sandra |
| The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
|
2013 |
Diehl, Sandra |
| Are you involved? Are you focused? : the regulatory fit and involvement effects on advertisement effectiveness
|
2013 |
Merdin, Ezgi |
| Customer engagement behavior : interacting with companies and brands on Facebook
|
2013 |
Bitter, Sofie |
| Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
|
2013 |
Langner, Tobias |
| Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness
|
2013 |
Crespo-Almendros, Esmeralda |
| Modeling synergies in cross-media strategies : on-line and off-line media
|
2013 |
Suklan, Jana |
| Investigating the entertainment-persuasion link : can educational games influence attitudes toward products?
|
2013 |
Waiguny, Martin K. J. |
| Value appeals in Chinese television advertising for automobiles : a content analysis
|
2013 |
Wang, Liyong |
| An examination of the effects of message content that categorizes the customer
|
2013 |
Söderlund, Magnus |
| Social media engagement that drives purchase behavior
|
2013 |
Malthouse, Edward C. |
| Who "likes" brands? : exploring the characteristics of brand fans on Facebook
|
2013 |
Rauschnabel, Philipp |
| Celebrities as indirect spokespeople in advertising
|
2013 |
Ilicic, Jasmina |
| The importance of the social context on the impact of product placements
|
2013 |
Noguti, Valeria |
| Is website interactivity always beneficial? : an elaboration likelihood model approach
|
2013 |
Palla, Polyxeni |
| Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
|
2013 |
Voorveld, Hilde A. M. |
| Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
|
2013 |
Cornelis, Erlinde |
| "I" lose, "others" gain : message framing and beneficial appeals in ads promoting green consumption
|
2013 |
Langer, Alexandra |
| Developing different types of anticipated experience positioning for electric cars
|
2013 |
Moons, Ingrid |
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