Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes evidence from Malaysia

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Bibliographische Detailangaben
Veröffentlicht in:	Measuring business excellence
Weitere Verfasser:	Nor Asiah Omar (BerichterstatterIn), Che Aniza Che Wel (BerichterstatterIn), Norzalita Abd Aziz (BerichterstatterIn), Syed Shah Alam (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Beziehungsmarketing > Dienstleistungsqualität > Einzelhandel > Malaysia > Aufsatz in Zeitschrift
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