The new business road test what entrepreneurs and executives should do before launching a lean start-up

My opportunity : why will or won't this work?Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: whic...

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Bibliographische Detailangaben
1. Verfasser:	Mullins, John W. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Harlow, England u.a. Pearson c 2013
Ausgabe:	4. ed.
Schlagworte:	Unternehmensgründung > Unternehmensplanung > Geschäftsmodell > Marktforschung > New business enterprises > Planning > Marketing research > Kernkompetenz > Marktanalyse > Geschäftsplan
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	My opportunity : why will or won't this work?Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test. My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XIX, 324 S. graph. Darst.
ISBN:	9781292003740 978-1-292-00374-0