What's the buzz about the store? a comparative study of the sources of word of mouth and customer satisfaction and their relationships with sales growth

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Veröffentlicht in:European retail research
1. Verfasser: Johansson, Ulf (VerfasserIn)
Weitere Verfasser: Anselmsson, Johan (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2013
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