Branding in a competitive marketplace

Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing bra...

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Bibliographische Detailangaben
1. Verfasser:	Baisya, Rajat K. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Los Angeles, New Delhi SAGE, Response Business Books c 2013
Schlagworte:	Markenführung > Indien > Branding (Marketing) > Brand name products > Strategic planning
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation.
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XXXI, 229 S. Ill., graph. Darst. 25 cm
ISBN:	9788132110590 978-81-321-1059-0